Collection: Beef

Where's the beef? You may notice a surprising lack of beef treats on our site, especially considering that beef is the second-most common protein used in dog treats (chicken is #1). 

We decided that for us, except for our beef liver treats, which are grazed on Audubon Certified bird-friendly grasslands in Colorado, bison is a better, more sustainable option for our pet treats and chews.

Shop our collection of bison dog treats, or read on to learn more about why we prefer bison over beef. 

Beef vs. Bison

Over 11 thousands tons of beef goes to making dog treats in the United States each year. This fact alone isn't a problem, but rather the problem is that 75-80% of grass-fed beef sold in the United States is imported, with Brazil being one of the top importers. Brazil's constantly growing cattle industry, and the demand for cheap, grass-fed beef, has resulted in 800 million trees being destroyed in the Amazon Rainforest over the last six years.

Most popular dog treats, including bully sticks, collagen chews, and cow ears are sourced from South America. Many companies claim to source transparently, and assure you that their treats are ethically produced without any deforestation.

Unfortunately this is virtually impossible to verify, with "dirty" ranches linked to deforestation laundering cattle to "clean" ranches that are certified deforestation free. So, clearly the concerned shopper should look for beef labeled product of the USA, right? Unfortunately, lax labeling laws mean that as long as foreign beef is processed through a USDA plant and repackaged, it may be labeled "Product of the USA."

Unlike cattle, bison are native to the United States, naturally beneficial to the grasslands they graze, less likely to have ever been confined, and similar in price to sustainably sourced beef.